Retail

Data-driven Engagement with Customers

With the N-Frnds solution for retailers, large retail companies in emerging markets can reach their once anonymous customers through customized loyalty programs. Our solution allows for digital engagement and relationship building with customers that do not have mobile data plans. The N-Frnds platform gives retailers valuable insights into their customers, thus allowing them to tailor their marketing and sales strategies. Accordingly, retailers can create targeted campaigns that engage customers through gamification and customized promotions.

Sample SaaS Services that can be incorporated in our Retail Sector Solution

Financial

Digital Financial Services and products

  • Micro loans
  • Credit scoring
  • Bill payment
  • Mobile money / wallet
  • Cash-less Ecosystems

Engagement

Increase agent and customer engagement

  • Customer loyalty
  • Gamification strategies
  • Interactive services
  • Digital forums
  • User visibility & incentives
  • Customer support - claim submission

Knowledge Management

Searchable Info
 users can access 
at any time

  • Product Catalogues
  • Product comparisons
  • Search nearby outlet
  • Loyalty Information
  • New offers

Supply Chain & Distribution

Value chain process automation

  • Inventory management
  • Customer loyalty programs
  • Delivery and logistics
  • Remote ordering
  • Digital payment

Analytics & BI

Value chain process automation

  • Real-time collection
  • Monitoring
  • Analysis & reporting
  • Business analytics

Content Management

  • Reminders - e.g. buy at x and become platinum member
  • Push information - e.g. special promotions

Partner Services

Easily integrate
 3rd party services

  • Agent and customer loyalty
  • Agent empowerment
  • Gamification strategies
  • Interactive services
  • Digital forums
  • User visibility & incentives
  • Customer support - claim submission
Use case

Engaging with A Mass Market Consumer Base - Large African Retailer Loyalty Program

Through N-Frnds, a Pan-African retailer is able to engage its mass-market customer base with a variety of gamification tools that incentivise purchases with a points-based loyalty program. Through the solution, the retailer is able to:

  • Promote new offers: information can be shared about new products or sales
  • Give away prizes, points, and digital coupons: through competitions and media promotions, customers can access their winnings
  • Communicate with customers: customers are able to speak directly to the retailer

Learn about our other solutions