With the N-Frnds solution for retailers, large retail companies in emerging markets can reach their once anonymous customers through customized loyalty programs. Our solution allows for digital engagement and relationship building with customers that do not have mobile data plans. The N-Frnds platform gives retailers valuable insights into their customers, thus allowing them to tailor their marketing and sales strategies. Accordingly, retailers can create targeted campaigns that engage customers through gamification and customized promotions.
Through N-Frnds, a Pan-African retailer is able to engage its mass-market customer base with a variety of gamification tools that incentivise purchases with a points-based loyalty program. Through the solution, the retailer is able to: